Animal Testing


Atualizado em 2010-07-20T18:14:34
All the dates of this page are presented in official timezone of Brasilia - Brazil.

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Animal testing
Positioning updated on 02.23.2007

Natura's reason for being is to  promote  Bem
Estar  Bem  (well-being/being  well).   Well-
being    is    the    harmonious,    pleasant
relationship of a person with  oneself,  with
one's body. Being  well  is  the  empathetic,
successful, and gratifying relationship of  a
person with others, with nature and with  the
whole.

In  this  sense,  we  believe   that   animal
testing   should   be   eliminated   whenever
possible  and  we  wish  to  be   active   in
communicating this idea.

In line with this view,  we  have  completely
eliminated   animal    testing    from    our
practices,  yet  maintaining  the   demanding
criteria  of  safety  in  the  use   of   our
products.

We also point  out  that  our  commitment  is
extended  to  our  network   of   development
partners, and that is why we  do  not  accept
animal testing during the stages of  research
and preparation  of  new  exclusive  products
for Natura.

With   the   purpose   of    promoting    the
elimination  of  animal  testing,   we   also
encourage our suppliers of raw  materials  to
adopt   this   condition   in    all    their
production,  even  that  related   to   other
companies.

The total elimination of animal testing  from
our practices has been pursued for  over  the
last  six  years  by  internal  decision   of
Natura,  aligned  with   the   evolution   of
society's ethical standards.

In this  period,  we  have  invested  in  the
pursuit,  validation  and  implementation  of
worldwide-accepted  alternative  methods,  in
order  to  ensure  safety  in  the   use   of
Atualizado em 2010-07-20T18:14:34
All the dates of this page are presented in official timezone of Brasilia - Brazil.