Benevides Industrial Unit


Atualizado em 2010-07-20T18:11:02
All the dates of this page are presented in official timezone of Brasilia - Brazil.

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Soap Plant
Positioning updated on June 1, 2007

Context

One of  humankind's  major  challenges  these
days is finding a  way  to  promote  our  own
sustainability    and    offer    development
opportunities to everyone,  nowadays  and  in
the  future,   all   while   protecting   the
environment.

In  a  response  to  this  challenge,  Natura
believes  and  strives  to   apply   in   its
practices   the   concept   of    sustainable
development, which  arose  at  the  close  of
last century as  a  result  of  the  newfound
awareness of the  interconnectedness  of  all
forms of life on the planet.

We share this vision and incorporate it  into
our businesses. We  highlight  the  following
from the Strategic Social  and  Environmental
Options of Natura's 2007 Strategic Plan:

"The awareness that the  current  development
model is  below  current  global  demands  is
increasing, and a new model must  be  pursued
in order to combine economic prosperity  with
the  fulfillment  of  human  needs  and   the
preservation of life on  the  planet.  Today,
in addition  to  providing  answers  for  the
demands of their  consumers,  companies  must
be able to recognize and meet  the  needs  of
society as a whole. (...) The  magnitude  and
complexity   of   the   issues   related   to
sustainable development will require  a  much
broader  and  more  radical  excellence   and
innovation approach. It is the  understanding
of these issues -  deeply  connected  to  our
world vision - which  we  pursue  at  Natura.
This   requires   a   constant   process   of
reinventing the business  chain,  introducing
changes which sometimes  will  be  completely
new, as in products based on the  sustainable
Atualizado em 2010-07-20T18:11:02
All the dates of this page are presented in official timezone of Brasilia - Brazil.